Senior Executive with 22+ years of experience in Brand, Marketing, Story telling, PR & Communication. Noreen has proven track record of accomplishment in heading up brand and communication teams; accountable for driving the leading metrics that result in incremental returns as well as enhancing brand positioning and equity.
During her last experience at Etisalat, Noreen led the brand and communication function to reposition the group into e& locally and globally through an effective combination of creative and distinctive perspectives throughout the Group’s operating markets and relevant stakeholders.

Nasralla has been instrumental in supporting the evolution and roll-out of e&’s new brand hierarchy, reflecting the Group’s strategic transformation from a telco to a global technology and investment conglomerate.

Always looking to further her knowledge of sustainability trends, Nasralla obtained the status of ‘GRI Certified Sustainability Professional’. Noreen is also certified with distinction in ESG/Sustainability matters from the Glasgow Caledonian University.

Nasralla also served as the Media Advisor at the Department of Municipalities and Transport. Throughout her career, she has also been instrumental in aligning and contributing to the leadership’s vision at JAFZA, Nakheel, Dubai Holding’s Dubai Properties Group, Al Futtaim Group, and Modon; where she took up various senior management positions, to drive the communication strategy in line with their business strategies.

In October 2022, Nasralla was recognized by White Page as one of the Top 100 Powerful Marketing and Communications Leaders in Asia at the Global Business Summit 2022, which took place at the House of Lords – UK Parliament. During the same year she was recognized by Campaign magazine as a ‘Game Changer’ leader of the year.
She is also the co-author of ‘Passionate Hoteliers’, a book published in honour of her late father Abdin Nasralla, a highly respected and renowned hospitality figure in Dubai. An avid runner aiming to raise awareness on heart diseases.

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